Humam
True Gamer
http://www.ft.com/cms/s/0211e938-ee...-ee13-11db-8584-000b5df10621.html&_i_referer=Ryoji Chubachi, Sony's president, said yesterday: "We are re-examining our [PS3] budgeting process in terms of pricing and volume. Sales assumptions change and the market is competitive. We are in the midst of revisiting our strategy for the PS3." Mr Chubachi also said he thought Sony had hit its bullish shipment target of 6m consoles at the end of March.
أيضا:
A price cut for the PlayStation 3 games console may be in the cards as Sony looks to strengthen the platform and expand its penetration.
Sony said Thursday that both pricing and production volumes are under review as it looks to take its next steps now that the third-generation PlayStation has been launched in Japan, North America, Europe and Australasia. The company stressed a price cut is not imminent, however, meaning it may still be weeks or months away.
In January, when Sony announced its third-quarter earnings, chief financial officer Nobuyuki Oneda ruled out the possibility of price cuts for the PS3 in the near future, but hinted it could happen in two or three years' time. That thinking has apparently been revised.
http://www.digitmag.co.uk/news/index.cfm?RSS&NewsID=7762
لكن سوني فندت جميع هذي الأقوايل و نفت أي خطط حالية لتخفيض سعر الجهاز:
Sony Rejects Price Cut Plan
By Colin Campbell Print
Sony says it won’t cut the price of PS3, in response to lower than expected sales of the console.
The company had said it would sell 6 million machines by the end of its financial year (three weeks ago), but the global level of sales is currently believed to be less than 4 million.
A report in the Financial Times has suggested that the company is rethinking its pricing strategy. PS3 is the most expensive machine on the market, offering a Blu-ray disk drive.
However, the company has released a statement refuting this notion. “PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn't have any specific plan to cut the PlayStation 3's price.”
Analysts believe a price cut is inevitable, as the company struggles to catch Microsoft’s early lead with Xbox 360, and the $250 Wii continues to sell s many as can be produced. However, Sony’s plan has generally been to hold tight and hope that demand for Blu-ray drives will increase, by the end of this year.
The company already subsidizes its hardware sales, and has reported disappointing financials for its games division. A price cut would be financially difficult and would send a message that confidence in its Blu-ray strategy is low.
http://www.next-gen.biz/index.php?option=com_content&task=view&id=5283&Itemid=2
صراحة شي غريب ان تقرير الفايننشال تايمز يظهر اليوم و يطلع رئيسسوني يتحدث عن هذا الشي.. يبدو إن أرقام NPD لشهر مارس كانت موجعة بكل ما تعنيه الكلمة.. أعتقد أصبح في حكم المؤكد إن السعر راح يتم تخفيضه هذا العام.. 450 دولار راح تخلي المبيعات تضرب فوق.. بس راح تخلي أرباح سوني في الحضيض..