EA UNVEILS NEW ADIDAS LIVE SEASON FOR FIFA 09 THAT WILL DYNAMICALLY UPDATE PLAYER FORM IN-GAME TO MIRROR REAL WORLD PERFORMANCE
EA Secures Exclusive Licensing Agreement with Spanish La Liga BBVA; FIFA 09 Demo Available World Wide on Sept. 11
GUILDFORD, UK. – August 20, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) today announced a new premium service for EA SPORTS™ FIFA 09 called adidas Live Season that will redefine the football videogame experience by dynamically updating player form in-game on a weekly basis so that player attributes mirror real-world performances. FIFA 09 will now feel and play differently throughout the entire 2008-2009 season matching the weekly rhythm of football. The new service will be available for Barclay’s Premier League, La Liga BBVA, Ligue 1, Bundesliga, Serie A and Mexican Primera Division on the PLAYSTATION®3 computer entertainment system, the Xbox 360® video game and entertainment system and PC.
A global network of football scouts will monitor every player in the adidas Live Season leagues throughout the season to supply accurate and in-depth player and team data each week. Player attributes will be impacted and player performance will change dynamically. The adidas Live Season service is downloaded into FIFA 09 each week and will run from the launch of the game to the end of the 2008-2009 season. Gamers will have access to one league of their choice for a free* trial from the moment they activate it to the end of the 2008-2009 season.
(* Requires purchase of FIFA 09, internet connection and subscription to Xbox Live or Playstation Network)
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