“I think what you saw [on Wii] was just the tip of the iceberg of what the Hollywood chip can bring to the Nintendo Wii. I’m really not here to talk about the design specs… other than the fact that ATI worked closely with Nintendo. The team that worked on this chip also worked on the Flipper chip that was in GameCube, and they’ve been working with Nintendo for a very long time so there’s a great chemistry with the two teams working together. I really don’t think that it’s about the [specs]; I think it’s about the innovation that it brings to the table—the motion-sensing, the always-on capability, which is really cool too—the fact that the chip is powerful enough and responsive enough to be there at a moment’s notice, and I think that’s pretty cool for the average gamer. (In regards to Wii’s power compared to the 360) They’re different chips for different platforms and different uses. I don’t think it’s a fair comparison to put them on a chart [to analyze]. That’s not what it’s all about… I think if you focus on the capabilities that the chip will have for the average consumer, with the amazement and wow factor, I think that’s the value that we bring.”
- John Swinimer, Senior Public Relations Manager of Consumer Products at ATI
