Since its launch in March 2005 the Nintendo DS has enjoyed meteoric success with a staggering seven million consoles sold across Europe and six Nintendo DS games breaking the coveted one million sales mark with ease.
Nintendo’s Touch! Generations range has sparked the imagination of people around the world. Sales of the innovative software continue to soar across Europe with Dr. Kawashima’s Brain Training: How old is your brain? shattering the one million mark. Animal Crossing: Wild World, which lets you experience a joyful and exciting second life, has also attracted over a million people to its world and puppy phenomenon Nintendogs has sold over 4 million copies in Europe.
Nintendo’s gaming titles have seen similar success with the portly plumber, Mario, enjoying three huge hits with New Super Mario Bros., and Super Mario 64 both breaking the one million sales mark and Mario Kart DS selling over 1.5 million copies.
Laurent Fischer, European Marketing Director for Nintendo commented,
“We are delighted by the success of the Nintendo DS and DS Lite and especially pleased to see that we have exceeded the one million mark with games that appeal to both non-gamers and traditional gamers. Nintendo is proud of its role in expanding the gaming market and we hope to continue this success with the launch of Wii in Europe in December.”
Since the release of titles like Nintendogs and Dr. Kawashima’s Brain Training: How old is your brain? Nintendo has seen sales to non-traditional markets increase drastically, with an impressive 44% of Nintendo DS owners being female. With a host of new and exciting Touch! Generations titles scheduled to launch in the near future, Nintendo hopes to continue to reach all new audiences.
And it’s not just Nintendo’s first party games that have excelled on the Nintendo DS this year; third party games are also enjoying success.
John Parkes, EMEA Marketing Director, Ubisoft commented,
“The Nintendo DS has opened up a wealth of opportunities for us this year and we are thrilled with the sales performances of our key games. We are looking forward to publishing a whole host of new and exciting software for the Nintendo DS as we move into 2007.”
