We've moved the entire atmosphere of the game to a higher age group. Gamers like me are still playing. I'm 33 and what I want now is very different from what I wanted ten years ago. Ten years ago you didn't have the choice to play Grand Theft Auto. You played Mario because Mario was what's available.
Well, Pandora's box has opened and younger kids want to play what older kids are playing and older kids are playing Grand Theft Auto.
This isn't about saving a princess; it's about revenge, betrayal. You might think that doesn't sound original, but think of Mario going out for revenge, or Sonic. It's not a character action thing to do.