JOE
True Gamer
Q: How is the Xbox 360 strategy working out?
A: It’s working perfectly. We wanted to be the guy with the small box that costs less. We wanted to have the most compelling or better than anyone else’s box. We wanted to have the most games. We wanted to play to our software strength, and tools and online. We wanted to get most respects, except for the online capability, we wanted to swap positions with Sony. We wanted to not be a year late, not be a big box, not be a more expensive box. How are we doing on that?
Q: The only worry is that Nintendo may have done a good enough box at a low price with the different controller. Maybe they might lead?
A: Sony has always been our most direct competitor. Nintendo of course is a competitor. But look at the resolution you get with a controlled experience like that. Say to yourself, how in terms of using a game for a long period of time, what kind of accuracy and capability do you want? Look at the classic Nintendo positioning. Look at the graphics. Look at Nintendo’s execution in terms of online capability. We have this thing that nobody has ever seen before. When you say to your friend, hey let’s play online, you say then you have to buy an Xbox. That’s what 10 million people say. If you want to play online, get an Xbox. We’re not standing still. Look at what you saw today connecting up the world to the Windows PC. Do you expect Nintendo to rev up a team to create cross-device gaming and tool kits to develop those things? Not very likely. We clearly think that Nintendo did some things right. This group Rare that we bought a few years ago really the gestalt of doing titles of a certain type that we didn’t have on our box. Viva Pinata has been a huge success. In my household, everybody plays Viva Pinata.
http://blogs.mercurynews.com/aei/2007/01/ces_interview_w.html
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This group Rare that we bought a few years ago really the gestalt of doing titles of a certain type that we didn’t have on our box. Viva Pinata has been a huge success. In my household, everybody plays Viva Pinata.
Go forward 360 :
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