Nintendo's DS Lite, which is a guaranteed U.S. success, was sent as a birthday gift to President Bush along with a copy of Brain Age. The full letter accompanying the gift was quite entertaining and reads:
Happy Birthday! Don't worry, turning 60 is an exciting milestone. As you know, you've joined millions of other baby boomers in an invigorating new decade of your life. And, like many boomers, you may be looking for ways to keep your mind sharp. That's where we come in.
Please accept our gift of a new Nintendo DS Lite system and a copy of Brain Age: Train Your Brain in Minutes a Day. You now join millions of people around the world who have fun challenging themselves with Brain Age. If you have never played a video game before, don't worry. Brain Age is part of our new Touch Generations brand, which includes games that are easy for people of any age - regardless of their video game experience - to pick up and start playing immediately.
It's obvious you don't have a lot of time to play games, which makes Brain Age such a great activity for you - just a few minutes a day with more than 15 daily training tests will help keep your mind sharp. Training tests include categories like math, reading and memorization. Try it for a few days and watch your score improve
Brain Age also comes with more than 100 sudoku puzzles - these could make your next long flight on Air Force One a bit more fun! (Perhaps copies of Brain Age for journalists joining you on your next flight would be a nice distraction!)
Have fun exploring Brain Age with your Nintendo DS Lite and be sure to let us know your brain age!
This is one of those brilliant PR moments and Nintendo seems to be having quite a few of them lately. It seems that the failure of the GameCube has alerted awoken the Japanese gaming giant.
