NSider
Contributing Editor
GOT GAMES? One troubling sign already indicates that the PS3 might not be quite the hit Sony expects. Game makers are steering development resources away from Sony and toward games for machines from Microsoft (MSFT) and Nintendo, says Hirokazu Hamamura, president of Enterbrain, a game-industry researcher in Tokyo. At its autumn games preview on July 13, for instance, traditional Sony ally Electronic Arts (ERTS) spent far more time showing off innovative Nintendo games than it did titles for the PS3. EA announced six Nintendo Wii launch titles and showed long working demos for two of those. But it offered only a short clip of a car-racing game for PS3. EA says it's still testing the potential of the PS3. "Many developers think the console's initial high price will lead to slow sales and are holding off on creating games for Sony," Hamamura says.
http://www.businessweek.com/globalbiz/content/jul2006/gb20060720_962759.htm?chan=top+news_top+newsYet Sony could go as much as $2 billion into the red in the PS3's first year, says Goldman Sachs (GS) analyst Yuji Fujimori. With sales of packaged games declining, Sony execs say they're looking to other sources such as fee-based online gaming and downloads, as well as ads for games Sony creates in-house. "Game advertising is likely to be an important part of our strategy," says Izumi Kawanishi, senior vice-president of Sony's Games division.
2 مليار!! OMG. ما توقعته للدرجة هذي .. 0_0
باقي المقالة كلام منطقي حالياً .. لكن ممكن كل شي ينقلب خلال الشهور الحاسمة الجاية ..