Suzuki Yu
True Gamer
طبعا هذا الخبر ماله علاقة باقفال استديو Secret Level ( ايرون مان / جولدن اكس ) واللي صار بداية ابريل
الان سيجا قامت بتسريح حوالي 73 موظف اداري مابين امريكا واروبا والسبب هو انه في منهم من يقوم بعمل الاخر بشكل متكرر
أيضا سيجا الغرب حتركز على الاكتفاء بدعم الديجيتال كونتنتس ( ممكن خلال عقود مع اوتسورس ديفلوبرز ؟ )
الان مقر سيجا بلندن حيهتم بادارة المشاريع بشكل عام بالغرب
اما مقر سيجا بسان-فرانسيسكو راح يهتم بمشاريع الديجيتال كونتنت مع تأسيس الDigital Division ( خطوة مشابه لخطوة كابكوم )
الان سيجا قامت بتسريح حوالي 73 موظف اداري مابين امريكا واروبا والسبب هو انه في منهم من يقوم بعمل الاخر بشكل متكرر
أيضا سيجا الغرب حتركز على الاكتفاء بدعم الديجيتال كونتنتس ( ممكن خلال عقود مع اوتسورس ديفلوبرز ؟ )
الان مقر سيجا بلندن حيهتم بادارة المشاريع بشكل عام بالغرب
اما مقر سيجا بسان-فرانسيسكو راح يهتم بمشاريع الديجيتال كونتنت مع تأسيس الDigital Division ( خطوة مشابه لخطوة كابكوم )
Sega was hit today by 73 layoffs as part of a business reorganization that will see the company focusing more on social and digital games.
According to a statement received by 1UP, 36 employees in Sega's San Francisco office and 37 in London have been made redundant as part of the reorganization. The San Francisco office will now focus exclusively on digital and downloadable content (as the newly formed "Digital Division") while London will act as the company's administrative hub, as well as handle traditional console and PC games.
"In recent years, digital platforms have taken an increasing share of video gaming revenues and we believe this growth is set to continue," said the statement. "Sega has already enjoyed commercial success within this new and exciting gaming medium and it is now the company's intention to fully embrace change and set a strategy not only to maximize revenues within the digital space but, through innovation and quality, take up a leadership position."
Speaking to 1UP, Sega West president Mike Hayes described the move as "chapter two" in the company's continued evolution after being a hardware manufacturer.
"It's quite interesting, if you look at Sega's relatively short modern history when we reinvented ourselves as a multi-platform publisher, the excitement for us was being on the PlayStation 2 and Gamecube and Xbox, and we sort of travelled a path where our market share has increased significantly over the past five years in both North America and in the European territories," said Hayes.
"[The new focus on digital media] is part of our ongoing expansion, which is great. We have a very strong base now in the traditional business. We still want to grow, we still want to be very competitive, but in terms of development and growing our overall market share, part of that sort of journey for Sega, sort of like chapter two, is this big digital arena," he continued. "It's new, it provides new outlets for us. We can do different things in terms of gaming experiences, which is interesting for us. So in a way it's sort of a part of the ongoing rebirth of Sega as a multi-platform agnostic publisher of games."
According to Hayes, the layoffs were mainly caused by Sega's U.S. and London offices having different employees fulfilling the same tasks - now that both divisions have been further consolidated, according to Hayes, some of these employees are no longer necessary to the company.
"There was a lot of duality, there was a lot of doing the same work twice," said hayes.
"There was a lot of copying between both San Francisco and London. So it's kind of a natural question of how do we become more efficient and affective as an operation, and that's what the exercise has been."
According to Hayes, the move will not impact Sega's current schedule, nor will it affect the number of traditional retail games it releases. 1UP had a chance to speak with Hayes about the company's new direction, as well as the future of its traditional console games, and will publish the full interview tomorrow.
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