12:26 - Hello everyone! Well, we're here - things are a bit late kicking off, but we've all had a nice bacon sandwich so everything's good here. Currently, we're sat in the auditorium enshrouded in a rather pleasing purple glow. There's still a swathe of slightly irate European journalists outside still waiting to get in so we're not sure when the event itself will start. We'll be back with more, just as soon as something interesting happens.
12:28 - Oh, as an aside, my seat smells a bit funny. In more Wii-related news, there's currently a big screen playing a whole bunch of black and white Wii footage in front of us on the stage. So far, we're spotted Sonic with his magic rings. In fact, it's pretty much all just Sonic at the moment. Oh and some Wii Tennis now. Hooray!
12: 34 - A nice man on the tannoy just announced that the conference is set to start in a few minutes. The tension is almost too much to bear.
12:41 - Right, well. Still nothing. Although we've had more assurances we'll be starting soon. Just so you can all breathe easy, in the event of some devastating technical hitch, we've got contingency plans!
12:44 - By the way, if you like house music, you'd love it here. Apparently the DJ only has one CD though. We don't like house music
12:49 - Hey rumour fans! We've just heard that Tim Henmnan is going to here. Presumably in yet another Wii Tennis demonstration from Nintendo. Either that or... oh, I don't know... some really funny joke about playing his balls.
12:53 - It's started! WE're kicking off with that Wii trailer featuring those exuberant ii's. Okay, so we've got a fact video thing going on now with some peeps prancing with the remote and some lovely quotes about the Wii. Also the Scissor Sisters are on the soundtrack. We HEART the Scissor Sisters.
12:55 - An old lady just announced that it's "A lot easier, if you haven't got any balls". She might have said, "because it doesn't have any buttons". But, hey. Scissor Sisters, right?
12:56 - Bloody hell. This video's going on a bit. Oh... it's done! Gabby Logan has just appeared on the stage. "Many of you here are BIG gaming fans!" - but she's not apparently. Anyway, "She's not alone" and apparently loads of non-gamers are here. Who'dathought?
12:57 - Laurent Fischer, European marketing director is talking about how much of a challenge it is to reach out to non-gamers. Logan is badgering him quite aggressively about why she should care about the Wii. And they're talking about sports - are we about to see Wii Tennis?
12:58 - Logan has gone and Fischer is talking about traditional audiences. Apparently Nintendo is steadily drawing closer to a 50/50 gender split in Europe - redefining gaming audiences, you see?
12:59 - The catalyst for this change is the Nintendo DS, he says. It's a massive leap in gaming because - it's easy to use, 'cos it doesn't have too many buttons, yeah? This is all very fascinating but where's the Wii price and release date?!!!
13:01 - Aha! Satoru Shibata, president of Nintendo Europe has just jumped on stage. Not literally. He's talking about the DS and expansion still. Just in case we hadn't already got the message. WII WII WII WII. Please.