Lost Planet قادمة في يناير للـ 360 فقط + DeadRising تشحن نصف مليون نسخة

GS: How concerned are you when you look at the 360's installed base in Japan? How do you think Microsoft can better promote and sell its console into the Japanese marketplace?

JT: I think that the real concern is not the size of the Xbox 360 user base, but rather the close-minded tendencies of Japanese developers. Especially in recent years, many publishers are focusing their game development efforts more on the Japanese market with fewer and fewer publishers creating global development strategies.

Even with Japanese games released abroad, many publishers do not take those territories into consideration, even if the game has a very Japanese feel to it (we ourselves have been guilty of this until recently). This is often perceived as the developer just trying to reduce the amount of effort spent on development and forcing a game onto an unsuspecting market.

So, within this current industry atmosphere, we are looking at the global market and making decisions about what games to make based on the tastes of the consumers and gamers across the globe. Of course we wish there was a larger installed user base domestically in Japan, as do all Japanese developers and publishers. But the success of Dead Rising in America is proof that a Japanese developer/publisher can succeed globally with an Xbox 360 title.

I truly hope that Microsoft encourages Japanese developers to not only expand in Japan, but to help them re-emerge as leaders in the global game market. I think that if they can succeed at that, then that will ultimately lead to growing the user base in Japan as well.

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كما ذكر بأن الشركة قد أصبح لديها توجه جديد في دعم الأجهزة فلم تصبح تعتمد على شعبية أي جهاز ترفيهي في اليابان فقط بل قامت بالإعتماد على مدى نجاح هذة الأجهزة عالميا و تصميم العاب تناسب أذواق اللاعبين المختلفة في أنحاء متعددة من العالم و كان إصدار لعبة DeadRising أول اختبار لسياسة الشركة الجديدة .

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